I really hate the phrase “Never judge a book by its cover”. I mean, I´m not saying there aren´t GREAT books with LOUSY editorial design. But honestly, the whole reading experience is so much better when you are holding a beautiful book in your hands. And by beautiful I mean great cover art, font, paper and overall design.
Many years ago my aunt gave me a copy of “El Laberinto de la Soledad” by Octavio Paz. “If you are mexican you have GOT to read this book”, so, of course, I started reading the book. HOWEVER I´m not sure if it was the minuscule font, the bible thin pages, the crappy cover art, or the overall lack of editorial design but I just could NOT finish the damn book, it was hell trying to keep this tiny book from closing itself!
But, along came PENGUIN. A few months ago I came across a beautiful copy of the same book and may I just say it´s fucking awesome. I´ve always loved Penguin books, especially their deluxe editions (more on that in later posts I promise), and this time they exceeded my expectations, specially because I was pleasantly surprised to find a Penguin book in spanish at my local bookstore.
The simple fact is, CONTENT is just as important as EDITORIAL DESIGN. Great design can make me buy the same book over and over again. For example, although I have a beautiful copy of “Alice´s Adventures in Wonderland” I can NOT wait to get my hands on the new book illustrated by Camille Rose García!